Understanding the Internet Marketing Process
Service Commodity Goods Continuum
Business services are a recognizable subset of Economic services and share their characteristics. The essential difference is that Businesses are concerned about the building of Service Systems in order to deliver value to their customers and to act in the roles of Service providers and Service consumers.
Keep in mind from the start. Your Web site is an important component of your success on the Internet, and that’s true. However, it’s far from being the only piece of the pie. In and of itself, the creation of your Web site is really only about 5 percent (or maybe even less) of what you need to gain any real presence on the Internet. Sure, having your Web site appear on search engines is important, too. But, for most companies, search engine presence is only another 5-10 percent of the overall opportunity that awaits you. Today’s entrepreneur finds success by following a step-by-step process to grow and run his company via the Internet. The following sections and related articles by vandulo web development and hosting, outline this process for you so you can be more efficient in your online business growth and strategies.
Get in Control And Go full Force with Your Business
The success or failure of your Internet marketing strategy determines whether food appears on your table next month and whether your bills get paid. You must be in control of any process that affects your lifestyle. Essential components you should be in control of include.Original Web site design files, including images, photos, and logos: If your designer suddenly becomes unavailable through other employment discontinued interest in your project, or even death,
having access to originals will allow you to transition easily to another
service provider. Website hosting logins: Every Web site needs a Web site hosting location where all the files are stored and accessed on the Internet. You should always choose your own hosting company and pay for that service directly to the hosting company. Any login user names and passwords supplied by that hosting company should be in your name and your control. You might very well provide access to your Web site to helpers such as designers, programmers, and Internet marketers. Still, the only way you’ll have the ability to change passwords in the event you want to change helpers is if you are in charge of your hosting account.
Backups of all content, pages, and HTML code: If you need to change Web site hosting companies or decide to fire your copywriter or administrative staff who might supply or maintain your Web site content, always have a current backup of your Web site’s pages. That way, if your hosting company pulls the plugs on their servers and goes out of business, you could still be up and running with another hosting provider within a matter of hours- if you have good backups of your content. Otherwise, if you don’t have access to those pages, you would need to create all those documents from scratch. Not good.
Domain name logins and registrations in your name: Your domain name is the heart of your Web site. It is the most critical component of all. As the business owner, you must own your domain name, have it registered, and have exclusive rights to maintain it.
Never let your designer, administrative assistant, or even your mother register your domain name for you. A domain name such as YourBusinessName dot com is tied to the Web server where your Web site resides. If you decide to change hosting companies, the only way to change where the domain name directs is by logging into your domain name registrar (the company where you registered your domain name) and changing the appropriate settings. This is something only you should have control over.
Additional logins or passwords: Beyond the basic Web site level, a variety of user names and passwords will be issued to you. These could include a Google AdWords account, article directory submission logins visitation statistics reporting access, YouTube video accounts, social networking logins (as presented in Book VII), and third-party e-mail management systems (such as Constant Contact, discussed in Book V), to name a few. When you’re implementing your Internet marketing campaigns, be sure to have all account registrations in your name, using your e-mail address. That way, you always retain administrative rights to those promotional outlets. However, if you choose to outsource the more time-intensive Internet marketing functions (such as Google AdWords, for example), be open to the idea that a professional organization has the exclusive right to that account.
After all, there is a great deal of magic that skilled Google AdWords managers will be reluctant to hand over to you should you choose to cut your ties with their services. In cases like these, you are still in control: that is to say (cough), you are in control of whether you will pay that service provider for additional services next month. Make sure that your service provider supplies you with routine progress reports so that you can make that assessment accurately. At Vandulo web development we are handling it fully for our clients so they do not have to think about this daunting work and focus on other business.
The first step in the digital marketing process is to define the goals you want to achieve. These goals could be increasing brand awareness, generating leads, or driving sales.
Researching the target audience
The next step is to research the target audience and gather insights about their needs, preferences, and behavior. This helps to identify the most effective marketing strategies and channels to reach the audience.
Planning and strategizing
Based on the goals and target audience insights, the next step is to develop a comprehensive digital marketing plan and strategy. This includes deciding on the budget, identifying the target audience segments, and selecting the appropriate marketing channels and tactics.
Executing the plan
Once the plan is in place, it’s time to execute the marketing tactics and campaigns. This could include creating and publishing content, running social media campaigns, email marketing, paid advertising, and more.
Measuring and analyzing
The final step in the digital marketing process is to measure and analyze the results of the campaigns. This helps to determine the effectiveness of the marketing efforts and identify areas for improvement.
Make it easy for customers to reach you
Online business is all about connecting with potential customers, so traffic on your website should be high to ensure positive outcomes. Your digital marketing strategy therefore should ensure that your leads and visitors are not exerting unnecessary effort to connect with you. Engaging with your customers is invaluable for your business.
To eliminate the unnecessary effort, you should ensure that landing pages do not ask for irrelevant data. Make CTAs clearly visible on the landing page and other pages on the website.
Is Digital marketing Important?
Digital marketing is the process of promoting products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It’s important to note that digital marketing is an ongoing process, and it’s important to regularly review and adjust the strategy to meet the changing needs and preferences of the target audience.
Contact Vandulo Digital Marketing Pros
Contact us and let us know how can we help you to put your business or products on the map to start and generating revenues or any other goal you want to achieve.