Inconsistent posting is one of the fastest ways to lose social media momentum. Vandulo builds a real content calendar and creates the graphics, captions, and hashtag research behind it, so your accounts post on a predictable schedule instead of whenever someone remembers to.
What’s Included:
Almost every business starts social media with good intentions. The first few weeks bring regular posts, fresh photos, and enthusiastic captions. Then a busy month arrives, posting slows down, and the account goes quiet. When posting resumes, the momentum is gone. Platforms reward accounts that show up consistently, and audiences forget businesses that disappear for weeks at a time.
Content creation and posting solves the consistency problem. We plan your content in advance, create the graphics, videos, and captions, and publish on a reliable schedule across your platforms. Your accounts stay active and on-brand every week, whether or not you have time to think about social media.
Great visuals stop the scroll, but captions build the connection. We write captions in your brand voice that open with a hook, deliver value or tell a story, and end with a clear call to action, whether that’s commenting, saving, sharing, visiting your website, or sending a message. Captions are tailored to each platform: conversational and visual on Instagram, community-focused on Facebook, professional and insight-driven on LinkedIn, and punchy on TikTok.
Hashtags still help categorize content, but how people find content on social media has evolved. Many users now search directly on Instagram, TikTok, and YouTube for recommendations, tutorials, and local businesses, much as they would on Google. We research relevant hashtags, including a mix of broad, niche, and local tags, and also optimize captions, on-screen text, alt text, and profile information with the keywords your customers use. This helps your content appear in social search results and recommendation feeds, not just in your followers’ feeds.
Every month, we prepare a content calendar showing what will be posted, when, and on which platforms. The calendar balances your content pillars, such as education, promotion, community, and behind-the-scenes, and accounts for holidays, local events, product launches, and seasonal trends. You review and approve content before it goes live, with as much or as little involvement as you prefer. Once approved, we schedule and publish everything, so you never have to scramble for something to post.
Many business owners worry they don’t have time to supply photos and ideas. We make it easy. We can provide a simple monthly checklist of photos and short clips to capture on your phone, turn a single video recording session into weeks of clips, repurpose blog posts, emails, and website content into social posts, and use high-quality stock or designed graphics when needed. Real images of your business consistently perform best, so we’ll help you capture them efficiently.
We use AI tools to speed up research, brainstorm ideas, draft caption variations, generate subtitles for videos, and repurpose long content into shorter posts. But every post is reviewed and refined by a person to make sure it’s accurate, on-brand, and genuinely useful. Audiences are increasingly good at recognizing generic AI content, and platforms favor content that earns real engagement, so human judgment remains essential. Learn more about our approach to AI writing on our AI content and email automation page.
One strong idea can become many pieces of content. A customer success story, for example, can become a short video, a carousel, a testimonial graphic, a LinkedIn post, an email feature, and a blog article. We plan content with repurposing in mind, which saves time and money while reinforcing your key messages across platforms. Content created for social can also strengthen your website and SEO and support your email marketing.
Real estate: listing tours, market updates, neighborhood guides, just sold celebrations, and buyer and seller tips. Restaurants: dish spotlights, chef stories, specials, and events. Home services: project transformations, maintenance tips, and team introductions. Professional services: practical advice, explainers, case studies, and team expertise. eCommerce: product demos, styling ideas, customer photos, and launches. Whatever your industry, we create content your audience actually wants to see.
1. Onboarding. We review your brand, goals, audience, and existing accounts, and align with your social media strategy or help create one. 2. Asset collection. You share photos, videos, and brand assets, and we provide a simple capture checklist. 3. Monthly calendar. We plan the month’s content and send it for review. 4. Creation. We produce graphics, videos, and captions, using our design team for visuals. 5. Approval and scheduling. You approve, and we schedule everything. 6. Engagement and reporting. Pair with community management to handle comments and messages, and review results each month to improve the next calendar.
There’s no single right number of posts per week. The best frequency is the one you can sustain with quality. A local service business might post three times a week on Instagram and Facebook with a weekly Google Business Profile update, while an eCommerce brand launching new products might post daily with frequent stories. B2B companies often find that two or three thoughtful LinkedIn posts a week outperform daily filler. We recommend a cadence based on your goals, platforms, audience behavior, and the content you can realistically supply, then adjust based on performance data.
FAQ
How many posts per week do I get?
Frequency depends on your plan level – we’ll recommend a realistic cadence based on your goals and platforms.
Do you write the captions too, or just design graphics?
Both – content creation covers copywriting and visuals together.
Do I need to approve every post?
You can approve every post or the monthly calendar as a whole, whichever you prefer.
Can you film video content for us?
We primarily edit footage you or your team capture, and we’ll guide you on what to film. On-site production can be discussed for specific projects.
Which platforms do you post to?
We post to the platforms in your strategy, commonly Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, and Google Business Profile.
Related: Social Media Management · Social Media Graphics & Banner Design