Paid search can generate leads immediately while your organic SEO builds — but only if the campaigns are targeted correctly. Vandulo builds and manages Google Search Ads campaigns with the same intent-driven approach as our SEO work: right keywords, right landing pages, right budget allocation.
What’s Included:
Google Search Ads put your business in front of people at the exact moment they’re searching for what you sell. Someone typing “emergency roof repair near me” or “website design company for contractors” isn’t casually browsing. They have a need and they’re ready to act. That’s what makes search advertising one of the most direct ways to generate leads online.
It’s also one of the easiest ways to waste money. Without careful setup, ads show for irrelevant searches, clicks go to pages that don’t convert, and budgets drain on keywords that never produce a customer. Many businesses try Google Ads on their own, see a large bill and few leads, and conclude it doesn’t work for them. Usually the problem isn’t the platform. It’s how the campaigns were built and managed.
Vandulo manages Google Ads with one goal: turning ad spend into qualified leads at a cost that makes sense for your business. We focus on the details that separate profitable campaigns from expensive experiments.
1. Goals and economics. Before choosing a single keyword, we work out what a lead or customer is worth to you. Knowing your average job value, close rate, and margins tells us how much you can afford to pay per lead and still grow profitably. That number guides every decision that follows.
2. Keyword research and intent mapping. We identify the searches most likely to come from ready-to-buy customers, and we’re just as careful about the searches to exclude. Negative keywords, such as “free,” “jobs,” “DIY,” or services you don’t offer, stop your ads from showing to people who will never become customers.
3. Campaign structure. We organize campaigns and ad groups tightly around specific services and locations, so each search triggers a closely matched ad and lands on a relevant page. This improves Quality Score, which can lower your cost per click.
4. Ad copywriting. We write ads that speak directly to what the searcher wants, highlight what makes you different, and include clear calls to action. We use ad assets like call buttons, location, sitelinks, and callouts to take up more space and give searchers more reasons to click.
5. Landing page alignment. Sending paid traffic to a generic homepage is one of the most common and costly mistakes. We make sure each campaign points to a page that matches the ad’s promise, loads quickly, and makes it easy to call, fill out a form, or chat. When a better page is needed, our web team can build it.
6. Conversion tracking. We set up tracking for phone calls, form submissions, chat leads, and bookings so we know exactly which keywords and ads produce results. Without tracking, you’re guessing. With it, every optimization decision is based on real data.
7. Ongoing optimization. Campaigns are never “set and forget.” We review search terms, adjust bids, pause underperforming keywords and ads, test new ad copy, refine targeting by location, device, and time of day, and shift budget toward what’s working.
8. Transparent reporting. Each month you get a clear report on spend, clicks, leads, cost per lead, and what we changed, written in plain language rather than a wall of platform jargon.
If you’re running ads now, an account review is often the fastest way to find wasted spend and missed opportunities.
Paid search and SEO complement each other. Ads deliver leads quickly while organic rankings build, which makes them a strong fit for new businesses, new services, seasonal demand, or competitive markets where organic positions take time to earn. Ads also act as a fast testing ground: within weeks you can see which keywords and messages actually turn into customers, and that insight shapes which pages we prioritize for SEO. As organic visibility grows, paid budget can be focused on the highest-value campaigns. For businesses serving a specific area, combining ads with local SEO and a strong Google Business Profile helps you show up across ads, the map pack, and organic results on the same search.
Search ads work best for businesses whose customers actively search for their services: contractors and home services, legal and professional services, real estate, healthcare and wellness practices, B2B service providers, and eCommerce brands with clear product demand. They’re especially valuable when a single new customer is worth significantly more than the cost of acquiring one. If we don’t think ads will be profitable for your business, we’ll tell you, and suggest where your marketing budget is likely to work harder.
The right Google Ads budget depends on three things: how much clicks cost in your industry and location, how many leads you need, and how much a new customer is worth to you. In competitive fields and dense markets like New York, clicks for high-intent keywords can be expensive. In more specialized niches or smaller towns, the same budget can go much further.
Rather than picking a number at random, we work backward from your goals. If you know how many new customers you want each month and roughly what share of leads become customers, we can estimate how many leads you need, what those leads are likely to cost, and what starting budget makes sense. We then test, measure, and adjust. Many businesses start with a focused budget on their most profitable service and expand once the campaign proves itself.
A few principles we follow with every budget:
FAQ
How much should I budget for Google Ads?
Budget depends on your industry’s cost-per-click and goals; we’ll recommend a realistic starting budget based on your market.
Do you also manage social media ads?
Yes — see our Facebook & Instagram Ads Management page for paid social.
How quickly will I see results from Google Ads?
Ads can start generating clicks and leads soon after campaigns go live. The first weeks are also a learning period, where we gather data and refine targeting to bring the cost per lead down.
Is there a minimum contract?
We’ll discuss terms during your consultation. Our goal is to keep you because the campaigns are producing results, not because of a long lock-in.
Do I own my Google Ads account?
Yes. Your account and its data belong to you. We manage it with access you grant, and you keep everything if you ever decide to move on.
Can you take over an account someone else has been running?
Yes. We start with a full audit of the existing account, keep what’s working, and fix structure, targeting, and tracking problems.
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