The biggest keyword research mistake is chasing volume over intent — ranking #1 for a term nobody who buys from you actually searches. Vandulo’s keyword research maps out what your specific customers type into Google at each stage, from early research to ready-to-call, and prioritizes the terms your business can realistically win and convert.
What’s Included:
Buyer-intent keyword mapping
Competitive keyword gap analysis
Local and long-tail keyword identification
Keyword-to-page mapping so every page targets something distinct
FAQ
How many keywords should my site target? It depends on your site size and services, but quality mapping (one clear target per page) beats stuffing many keywords onto one page.
Do you provide search volume data? Yes, keyword research includes volume and competition context to prioritize what’s realistically winnable.