A Social Media Strategy Built Around Who You're Actually Trying to Reach

Posting without a strategy is just noise. Vandulo starts by analyzing who your target audience actually is and what gets their attention, then builds a brand awareness plan around that – not generic content that could belong to any business.

What’s Included:

  • Target audience analysis
  • Brand awareness campaign planning
  • Platform selection strategy
  • Voice and messaging guidelines

FAQ

How do you determine my target audience?
Through a mix of your existing customer data, competitor analysis, and platform analytics.

Does strategy work include competitor research?
Yes, understanding what’s working for competitors informs where the opportunity is for you.

Related: Social Media Management · Social Media Analytics & Reporting