An online store has one job: turn visitors into buyers, again and again. That takes more than a nice theme. It takes fast pages, clear product presentation, a frictionless checkout, reliable integrations with payments, shipping, and inventory, and a foundation that search engines and AI shopping assistants can understand. Vandulo designs and develops eCommerce websites on Shopify, WooCommerce, and other leading platforms for brands that are launching their first store, outgrowing their current one, or moving to a better platform.
What’s Included:
The platform you choose affects your costs, flexibility, and how easily your store can grow. We recommend based on your products, budget, team, and plans rather than a one-size-fits-all preference:
We design stores around how people actually shop online, especially on phones, where most eCommerce traffic now comes from. That means clear navigation and search, product pages with high-quality images and video, detailed descriptions and specifications, visible pricing, shipping and return information, trust signals like reviews and secure payment badges, and calls to action that are impossible to miss. We also design for accessibility, following WCAG guidelines so more shoppers can use your store comfortably.
Checkout is where stores win or lose sales. Unexpected costs, forced account creation, and long forms are among the most common reasons shoppers abandon their carts. We streamline checkout with guest checkout, express payment options such as Shop Pay, Apple Pay, Google Pay, and PayPal, buy-now-pay-later options where appropriate, accurate tax calculation, and clear shipping rates and delivery estimates. We configure payment gateways such as Shopify Payments and Stripe, shipping carriers and label printing, and policies for returns and exchanges.
A store should connect smoothly with the rest of your business. We integrate inventory and order management, accounting software such as QuickBooks and Xero, email and SMS marketing platforms such as Klaviyo and Mailchimp, review platforms, customer support tools, and marketplaces and social shops on Amazon, Instagram, Facebook, TikTok, and Google. For complex processes, our workflow automation team can connect systems so orders, inventory, and customer data flow automatically.
More shoppers now discover products through Google Shopping, AI Overviews, and AI assistants that recommend products. We build stores with that in mind: clean URL structures, unique product descriptions, optimized titles and meta descriptions, image alt text, structured product data (Product, Offer, and Review schema), XML sitemaps, and a Google Merchant Center feed so your products are eligible for free listings and Shopping ads. Our SEO and AI search optimization services can take your visibility further after launch.
Slow stores lose sales. Every extra second of load time increases the chance a shopper leaves, and Google’s Core Web Vitals measure page speed and responsiveness as part of its ranking signals. We optimize images, limit heavy apps and scripts, use modern caching and content delivery, and test performance on real mobile devices before launch.
If you’re moving from another platform, we migrate products, customers, and order history where the platforms allow, redesign the store, and set up 301 redirects from old URLs to new ones so you keep the search rankings and links you’ve built. We test carefully before switching over to minimize downtime and protect your sales.
1. Discovery. We learn about your products, customers, operations, and goals. 2. Platform and architecture. We recommend the platform and plan the catalog structure, integrations, and features. 3. Design. We design key pages, including home, collection, product, cart, and checkout, for your approval. 4. Development. We build the store, configure payments, shipping, and taxes, and connect integrations. 5. Content and catalog. We load products, or our eCommerce management team can handle large catalogs. 6. Testing. We test orders, payments, emails, and mobile performance. 7. Launch and support. We launch, monitor, and train your team to run the store.
Launch is the beginning. We can support your growth with Google Shopping and search ads, Facebook and Instagram ads, email marketing flows like welcome series and abandoned cart recovery, conversion rate optimization, and ongoing maintenance and security updates through our website maintenance plans.
Many businesses sell to both consumers and trade customers. We can build wholesale features such as customer-specific price lists, minimum order quantities, quick-order forms for repeat buyers, tax-exempt accounts, net payment terms, and separate catalogs for approved wholesale customers, so your sales team spends less time processing orders by email and phone.
We work with product brands launching direct-to-consumer stores, retailers adding online sales to physical locations, wholesalers and manufacturers moving ordering online, artisans and makers outgrowing marketplace-only selling, and established stores that need a redesign, better performance, or a move to a stronger platform. Whether you sell twenty products or thousands, we’ll scope the store to your catalog, budget, and growth plans, with no hidden fees, and you’ll own everything we build.
Shoppers need to trust your store with their payment details, and you need to protect your business from fraud and downtime. Every store we build includes SSL encryption, PCI-compliant payment processing through established gateways so card data never touches your server, fraud screening tools, strong admin access controls with two-factor authentication, and regular backups. For WooCommerce stores, we keep WordPress, plugins, and themes updated and monitored through our website security services. We also help you publish clear privacy, shipping, return, and terms pages, and set up cookie consent where needed, so customers know what to expect and your store meets common legal requirements.
Should I choose Shopify or WooCommerce?
It depends on your products, budget, and how much flexibility you need. We’ll recommend the best fit after learning about your business.
Do I own my store?
Yes. Your store, content, and design belong to you, and accounts are set up in your name.
Can you move my store without losing Google rankings?
Yes. We migrate content and set up redirects to protect the rankings and links you’ve already earned.
Can you help with product photos and descriptions?
Yes. Our photo editing and content teams can prepare product images and write optimized descriptions.
Related: Website Design & Development · eCommerce Management · Pricing & Ownership
Call or text (347) 470-7724 to talk about building or upgrading your online store.