Email is still one of the highest-return marketing channels available to small businesses. You own your list, you don’t pay per click, and your message lands directly in front of people who already know you. Yet many businesses send email irregularly, or not at all, because planning, writing, designing, and managing campaigns takes time. Vandulo’s email marketing services handle the strategy, content, design, automation, and deliverability, so your list becomes a steady source of leads, sales, and repeat business.
What’s Included:
Social media platforms change their algorithms, and ad costs rise every year. Your email list is different: it’s an audience you own. People on your list have already shown interest by subscribing, buying, or inquiring, which makes them far more likely to respond than cold audiences. A well-run email program keeps your business top of mind between purchases, brings past customers back, nurtures leads that aren’t ready yet, and supports every other channel by driving traffic to your website, offers, and content.
We plan a campaign calendar around your business goals, seasons, launches, and promotions, then write and design each email. Campaigns might include monthly newsletters with helpful tips and company news, new product or service announcements, seasonal promotions and sales events, educational content that builds trust, event invitations, and customer stories. Every email is designed to look great on phones, where most email is read, and includes a clear call to action.
Automated flows run in the background and often generate a large share of email revenue because they reach people at exactly the right moment. We build and optimize:
For AI-assisted content and lead-stage triggers connected to your CRM, see our AI content and email automation service.
A healthy list is built, never bought. Purchased lists hurt deliverability and often violate privacy rules. We help you grow your list with well-placed sign-up forms, tasteful pop-ups, valuable lead magnets such as guides, checklists, or discounts, checkout opt-ins for stores, and integration with your website, chatbot, and social media. Our landing page design team can build dedicated sign-up pages for campaigns and ads.
Sending the same message to everyone is the fastest way to lose subscribers. We segment your list by interests, purchase history, location, engagement, and customer stage, then personalize content so each subscriber receives emails that are relevant to them. A first-time buyer, a loyal repeat customer, and a lead who hasn’t purchased yet should each receive different messages.
Gmail, Yahoo, and other mailbox providers have tightened rules for bulk senders, including requirements for domain authentication, easy unsubscribing, and low spam complaint rates. We set up and verify SPF, DKIM, and DMARC records for your domain, configure one-click unsubscribe, keep your list clean by removing invalid and inactive addresses, warm up new sending domains gradually, and monitor bounce and complaint rates. We also make sure your emails comply with the CAN-SPAM Act and applicable privacy rules.
We test subject lines, send times, content, and calls to action to learn what your audience responds to. Because privacy features in some email apps have made open rates less reliable, we focus reporting on meaningful results: clicks, conversions, revenue, booked appointments, list growth, and unsubscribes. Each month you receive a clear report and recommendations for the next month’s campaigns.
We work in the email platform that fits your business, including Klaviyo for eCommerce, Mailchimp, HubSpot, ActiveCampaign, Constant Contact, and others, and connect it to your website, store, CRM, and forms. If you’re starting from scratch or outgrowing your current platform, we’ll recommend and migrate you to the right one.
eCommerce stores use email to recover abandoned carts, launch products, and drive repeat purchases. See our eCommerce development services. Real estate professionals use market updates, new listings, and home value reports to stay in touch with their sphere for years. Service businesses use email to nurture leads, share helpful tips, and request reviews. B2B companies use email to educate prospects through longer buying cycles.
1. Audit. We review your current list, platform, past campaigns, automations, sign-up forms, and deliverability settings to find quick wins and gaps.
2. Strategy. We define goals, such as more consultations, more repeat purchases, or better lead nurturing, identify key audience segments, and plan the flows and campaigns that will reach them.
3. Technical setup. We authenticate your domain, connect your website, store, and CRM, set up sign-up forms, and organize your list and tags.
4. Automations first. We build the highest-impact automated flows, such as welcome and abandoned cart, because they work for you every day once they’re live.
5. Campaign calendar. We produce and send regular campaigns according to the calendar, with your approval at each step.
6. Optimize. We test, measure, and refine monthly, improving subject lines, content, segments, and timing based on real results.
Email content doesn’t have to live only in inboxes. Strong newsletter articles can be published on your blog, shared on social media, and repurposed into FAQs that help your website rank and get cited in AI answers through our AI search optimization service. One piece of well-written content can work across several channels at once.
How often should we send emails?
It depends on your audience and content. Many businesses do well with a regular newsletter plus automated flows. We’ll recommend a frequency and adjust based on results.
Do you write the emails?
Yes. We handle copywriting and design, and you approve campaigns before they’re sent.
Can you clean up our existing list?
Yes. We remove invalid and inactive addresses, which improves deliverability and lowers costs on platforms that charge by contact.
Can email connect with our CRM?
Yes. We integrate email platforms with CRMs so contact activity and lead stages stay in sync.
Related: AI Content & Email Automation · Administrative & Email Support · Social Media Management
Call or text (347) 470-7724 to talk about your email marketing.